Experienced & Insightful
April 2013 - April 2019
Chief Revenue Officer
Co-founder responsible for the strategic planning and building of the eCommerce infrastructure, demand generation model, retail distribution and teams to execute against the vision and goals of the enterprise.
Created and managed revenue operations from start-up in 2013 through $36.5 Million for FY 2018.
Established eCommerce ecosphere for six internally developed brands on Shopify Plus with Ingram Micro as 3PL partner; transacting 400,000 transactions annually; fulfilling globally.
Managed $8 Million annual marketing budget; delivering 387,000 new customers at $15.45 CPA in 2018
Earned inline retail distribution with Target, Free People & Anthropologie; private label inline distribution with CVS and DSV distribution with Walmart, Bed Bath & Beyond, BJ’s Wholesale, Nordstrom Rack, Best Buy, HSN and multiple other accounts.
Created Vendor and Seller relationships with Amazon in USA, Canada, Australia, United Kingdom, France, Germany, Italy & Spain; scaling to $8 Million annual revenue in 2018.
April 1997 - October 1998
Business Intelligence Group
Chief Operating Officer
Co-founder responsible for the strategic planning and building of corporate infrastructure and team for the enterprise’s cooperative marketing programs for dentists and chiropractors; serving 1,000+ practices.
Created, scaled and managed client marketing and acquisition team; building practice infrastructure to support revenue growth of the enterprise’s cooperative marketing programs.
Established customer service department leveraging the Zendesk platform; staffing internally and through outsourced partners.
Built technology infrastructure leveraging Magento and Salesforce.com
Managed FP&A, P&L and Cash Flow
January 2008 - September 2009
Chief Operating Officer
Co-founder responsible for the organizational planning and building of sales, customer service and back-office support for a direct-response client acquisition agency serving the legal community in the areas of debt consolidation, bankruptcy and mortgage modification.
Recruited, trained and managed 93-person sales team; establishing management structure, KPI’s, sales process and CRM system to facilitate growth.
Established customer service department and back-office support team for attorney clients; leveraging Encompass CRM and creating digital document storage platform.
Developed and implemented HR policy for 200+ team member agency.
January 2007 - December 2007
Newport Satellite Group
New Business Development
A Dish Network Master Agent
Planned and oversaw new business initiatives
Created and developed new markets to improve sales
June 2005 - December 2006
Mi Agente Mortgage
Vice President, Operations
Identified and implemented a new loan origination platform and CRM resulting in a 7-day reduction of origination to funding time.
Managed loan processing, underwriting and loan funding departments for brokerage.
Directed all Human Resources functions; including recruiting, training and policy governance.
October 2001 - May 2005
Quantum Wireless Network
Authorized Reseller for WorldCom Wireless, Sprint, AT&T Wireless, T-Mobile & Verizon
Managed strategic call center partnerships in Santiago, Chile
Managed activations and logistics
Managed carrier relations
June 1997 - June 2001
Living Proof Tabernacle
Founder and Senior Pastor
A non-denominational Christian church in Sanford, Florida focused on meeting the physical, emotional, and spiritual needs of the community.
Awards & Certifications
MAP Presidential Award
Implementation of the MAP Management System™ throughout the organization; Significant improvement in company Vital Factors®, the critical elements that sustain business growth; Establishment of consistent, effective leadership that provides clear company direction; Reinforcement of company values through consistently "walking the talk"; and Demonstration of the overall, hard work of its executives, management and employees.
MAP Presidential Award
Implementation of the MAP Management System™ throughout the organization; Significant improvement in company Vital Factors®, the critical elements that sustain business growth; Establishment of consistent, effective leadership that provides clear company direction;Reinforcement of company values through consistently "walking the talk"; and Demonstration of the overall, hard work of its executives, management and employees.
Bronze Telly Award
The Telly Awards honors the very best film & video productions, groundbreaking online video content, and outstanding local, regional, & cable TV commercials and programs.
HubSpot Academy Certification for:
Google Analytics Individual Qualification
Digital Sales Certification
Shopping Ads Certification
Google Ads Video Certification
World Harvest Bible College
Trinity Christian Academy